Rino Noto

by broncolor Canada · Published April 7, 2011 · Updated September 7, 2017

Born in Italy, Rino Noto and his family emigrated to Canada when he was just two years old. Rino discovered photography at an early age and experiencing the fascination of the world through his view finder would change his life forever.

He opened his first studio in Toronto and over the next 25 years has amassed an impressive list of clients. He is a recipient of many prestigious international awards and has showcased extensively in both Europe and North America. Rino is one of the few Canadians selected to have his work appear on the cover and be featured in both ZOOM and La Fotografia. He has also been featured on television shows like “Behind the lens” and “Behind the camera.”

Rino was hired to direct a Pepsi commercial in Miami which was quickly followed by the television campaign for Fashion Cares. Both experiences broke new visual ground for him. He immersed himself in conquering the dynamism of the moving image with his own European flavor. Rino’s signature lighting style sets his work apart from others and has set him on a journey, with successful exhibits at De Luca Gallery, Spazio Dell’Arte, and the Joseph D Carrier Gallery. Rino is now working on two more gallery shows for 2011 and 2012.

His continuing hunger for knowledge is fueled by his greatest influence and inspiration of the photographic process: Light in the darkness. “I strive to evoke a craving for closeness, and once drawn in, the depth of the shadow provides a pool for the unconscious.” Rino Noto

Presently, Rino Noto is defined as a pure visualist with a modern flavor. His recent work being collected by prominent art collectors and philanthropists.